![]() ![]() ![]() How to develop your food truck logo: Research your market Your logo should reflect your food truck’s menu, personality and the experience customers should expect. If you just start working on branding without a foundation, your food truck’s image will look more like a hot mess and you’ll have a difficult time building your brand. Just as a building needs a foundation in place before it can be erected, you need to have these brand foundations in place to create any touch point so that you put a consistent brand out on the road. ![]() This means that you have put together your food truck concept, brand personality, and points of differentiation. A food truck logo is one element, or in other words, a touch point, that supports your brand.īefore you start thinking about images, colors and fonts, make sure that you have thought out a solid brand identity. And while true, a truck’s brand is the DNA of a mobile food business. Over the years, we’ve continually explained that a food truck’s brand is not just their logo or tagline. We certainly have some tips and steps for you to follow. ![]() Do you have any tips or steps to take?”Īs usual, another great question from one of our great readers. “I don’t have a logo for my food truck yet and I need one. We recently received an email from a reader who asked, ![]()
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